Nadia Niccoli

My career has moved through entertainment, media, tech, and CPG,spaces where culture lives, shifts, and accelerates. Along the way, I’ve had the privilege of building brands inside some of the world’s most forward-thinking organizations, shaping work that resonates with real people and earns its place in the cultural conversation.

Today, I lead the marketing agenda for some of Canada’s most iconic brands,from Crown Royal, the country’s #1 whisky, to Smirnoff, Canada’s #1 vodka,driving bold, culturally grounded work that actually moves people. As a full-stack marketer with two decades of experience connecting with Canadians, I know this audience inside and out and build ideas that matter, connect, and last.

At the centre of everything is a human-first philosophy: disruptive thinking with purpose, creativity anchored in empathy, and brand building that’s brave, honest, and cool AF. I believe marketing is a privilege, earned through trust, relevance, and the willingness to challenge what’s been done before.

Beyond the work, I’m proud to give back as a member of the Ontario Board of Directors for Make-A-Wish Canada and as part of the advisory committee for Humber College’s marketing program. And above all, I’m a mom to two incredible kids and one extremely devoted fur baby,my favourite roles of all.